Gatorade and Powerade have been rival companies ever since Powerade's entrance into the market in 1988. With market recognition since the early 1960's, Gatorade has demanded market share for the majority of the drink market. It was only until the early 2000's that Powerade answered back with their own sports drink lineup that competed with Gatorade's for taste and electrolytes.
As years went by for both powerhouse companies, Powerade started to pull away in 2009 after accusing Gatorade of coming up short in a taste test. Powerade containing more sugars than Gatorade was enough to win back some market share as more regular customers started to purchase it as a leisure beverage rather than a sports drink
The allegations that Gatorade did not contain near as many electrolytes as Powerade were also brought up, hitting the major drink consumer with a minuscule number of market share points in 2010 from 2009.
Since then, Gatorade has made an enormous lead on the sports drink with major deal endorsements and sponsorships all over the world. With their majority of drink choices now ranging to recovery drinks and fruity flavors, Gatorade has since been dominating the market ever since.
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