Customer Relationship Management

   Netflix and Hulu 

Netflix and Hulu both have strong Customer Relationship Management in terms of building relationships with their customers. Both companies have their strong points to them that the other seems to be lacking. However, one similar way these companies build relationships with their customers is offering free trials to new customers and free upgrades to existing customers. On Netflix's side they offer their lowest services commercial free, while Hulu has limited commercials for their lowest package.  On the other hand, Hulu has High Definition shows available in their basic package while Netflix does not. 

    Personally, Netflix has the better customer building strategy to me because of their better customer service and optimized packages that allow all paying customers to receive the same shows, which if you are a regular TV addict, this is key. Hulu only offers a limited amount to its customers unless they pay for the bigger package. To me, if I'm paying for any extra service on top of my regular cable provider, I'd like to be able to skip commercials and watch the full length of shows. 

    Both costumers personalize their services for its customers by offering it with a no contract, no haggle payment plan. Unlike cell phone providers, these companies offer a pay as you go meaning if you are going to be on vacation for a month or school is starting up for the kids, you can cancel your service for that next month and pick it right back up with no penalty or haggle. 

    A strategy that both of these companies could implement to try and retain customers would be to offer