Gatorade Vs. Powerade

Gatorade and Powerade have been rival companies ever since Powerade's entrance into the market in 1988. With market recognition since the early 1960's, Gatorade has demanded market share for the majority of the drink market. It was only until the early 2000's that Powerade answered back with their own sports drink lineup that competed with Gatorade's for taste and electrolytes. 

As years went by for both powerhouse companies, Powerade started to pull away in 2009 after accusing Gatorade of coming up short in a taste test. Powerade containing more sugars than Gatorade was enough to win back some market share as more regular customers started to purchase it as a leisure beverage rather than a sports drink

The allegations that Gatorade did not contain near as many electrolytes as Powerade were also brought up, hitting the major drink consumer with a minuscule number of market share points in 2010 from 2009. 

Since then, Gatorade has made an enormous lead on the sports drink with major deal endorsements and sponsorships all over the world. With their majority of drink choices now ranging to recovery drinks and fruity flavors, Gatorade has since been dominating the market ever since.

The Summer Sell-Off

Everyone remembers a time in their life when they're walking through the mall, looking at all the different stores, and suddenly, out of nowhere, they see millions of bright colors and abstractly dressed teens. More than likely, you were looking into a modern day skate shop, known for its fashion in summer wear and tight fitting clothing. Now, to compare and contrast some of the most popular names in sun wear, Pac Sun and Zumiez. 

Zumiez marketing strategy mainly focuses on latest trends by so-called Indie artists that they believe their target market to be most interested in. Artists like Mac Miller and G Eazy have featured in some of Zumiez clothing lines. 

Pac Sun likes to focus more on package deals that allow their customers to think that they are getting more for the money they spend. In a marketing sense it allows them to have an edge on competition by complimenting products together that some people may find attractive. 

Closer to the Victory

Nike and Adidas have been rivals ever since the dawn of sports. Whether you choose to be outfitted by either one is your choice. However, both have fought equally as hard to make its way onto your extremities with either a pair of shoes, athletic wear, or sporting equipment.

In the fight to end up on athletes shoulders, both Nike and Adidas have stepped up their marketing game to reach anyone and everyone out there aspiring to greatness in their field of expertise. One thing major that Nike does over Adidas that is pretty evident is their ability to customize most of their footwear that they offer. Being able to cater to people's desires help for a more easier way to market. Allowing consumers to be in charge of their own product.

Adidas was able to answer back with a similar program, offering more of their product line up for customization, however, not as in-depth as Nike. With Nike's ability to change every aspect of the shoe down to the inside soul to glow in the dark laces, to 3 different color variations on the shoe itself, Adidas is only able to change out 1 exterior aspect and different color laces. 

When German Engineering Just Isn't Enough

Since the dawn of the industrial revolution, Mercedes-Benz and BMW have been battling it out to enter the hearts of Westerners. Now a days, simply modeling cars in their showrooms just isn't enough to really tie someone into spending a year's paycheck on one of their bavarian motor vehicles. This day and age, Mercedes and BMW have turned to a more heartfelt approach to people. Personal stories. 

Now while everyone loves a good tv paid actor, real personal stories from customers seem to hit the heart so much deeper. So much, that both german brands partook in the festivities. Now as to which car company did the customer engagement process better, the trophy would have to go to BMW. BMW was able to be more effective by grabbing the readers attention with more realistic stories coming from common American families. Not necessarily coming from the wealthier customers as these brands seem to market more towards. Having families tell their story about their BMW lasting them for years with just regular maintenance inspires people to trust and spend more.

In doing so, BMW and Mercedes are able to use customer experience as their marketing tool to be appeal to families. Both companies are able to be engaging, effective, and trustworthy through these marketing techniques.