Closer to the Victory

Nike and Adidas have been rivals ever since the dawn of sports. Whether you choose to be outfitted by either one is your choice. However, both have fought equally as hard to make its way onto your extremities with either a pair of shoes, athletic wear, or sporting equipment.

In the fight to end up on athletes shoulders, both Nike and Adidas have stepped up their marketing game to reach anyone and everyone out there aspiring to greatness in their field of expertise. One thing major that Nike does over Adidas that is pretty evident is their ability to customize most of their footwear that they offer. Being able to cater to people's desires help for a more easier way to market. Allowing consumers to be in charge of their own product.

Adidas was able to answer back with a similar program, offering more of their product line up for customization, however, not as in-depth as Nike. With Nike's ability to change every aspect of the shoe down to the inside soul to glow in the dark laces, to 3 different color variations on the shoe itself, Adidas is only able to change out 1 exterior aspect and different color laces.