Everyone remembers a time in their life when they're walking through the mall, looking at all the different stores, and suddenly, out of nowhere, they see millions of bright colors and abstractly dressed teens. More than likely, you were looking into a modern day skate shop, known for its fashion in summer wear and tight fitting clothing. Now, to compare and contrast some of the most popular names in sun wear, Pac Sun and Zumiez.
Zumiez marketing strategy mainly focuses on latest trends by so-called Indie artists that they believe their target market to be most interested in. Artists like Mac Miller and G Eazy have featured in some of Zumiez clothing lines.
Pac Sun likes to focus more on package deals that allow their customers to think that they are getting more for the money they spend. In a marketing sense it allows them to have an edge on competition by complimenting products together that some people may find attractive.
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