Who Will Remain on Top? Nintendo or Microsoft?

Since the dawn of technology and entertainment, video game makers have fought each other for the top spot in market share. Video game industries hasn't been all that successful in the past few years, with the economy where it resides. With the introduction of other digital multimedia, such as the iPhone, can be more portable and practical.

The dawn of Nintendo's success comes from it's kid friendly games and family oriented experience. Nintendo wants to market to the traditional American family game night. Families have always strived to create activities to bring them together, this is what Nintendo thrives on. If a family wishes to come together to have fun and enjoy each others company over thrilling games, than they can accomplish it with a Nintendo game console. 

Nintendo made this clear to other video game industries with their introduction of the Nintendo Wii game system. Utilizing it's motion sensitive controllers Nintendo was able to rise to the top of the market share over Microsoft. 

Microsoft lost a lot of sales that year by not expanding their marketing segment. Nintendo includes not just the gamer target market but families too; mom, dad, sister, they can all partake in the fun on easy to learn games. Microsoft's console, the Xbox 360, catered to the original gamer used to first person shooters and other thrill seeking installments. 

Nintendo was able to cater their marketing mix to better suit a broader community and thus made their product more appealing to more consumers. 

Dunkin' Donuts or Krispy Kreme? Which Do You Prefer?

To the ordinary everyday person, Dunkin' Donuts and Krispy Kreme are apart of almost anyones morning. They both sell coffee and donuts, and all in a timely manner for you to make that 8:00 AM meeting. Having a place that can supply you coffee and a morning treat for your coworkers, all on your way to work, is no easy task, but for some it is a lifesaver.

Now, if you ask someone which they prefer, it would take them a quick minute to realize which sounds sweeter to them, in most people's minds, it's Dunkin. Both companies, however, have realized  it is hard to get into the customers mind in order to create the most product awareness. Coming it as close second between the two is Krispy Kreme.

Krispy Kreme, since 1937, has been thought to been the old American tradition. However, their one main tradition has been focused around selling donuts, which isn't typically in the consumers minds when they first wake up. The answer, however, is coffee. 

Dunkin Donuts has since been in the consumers mind as a coffee distributor ever since business in 1950. Coming into the market place as a world famous coffee supplier has since gained Dunkin Donuts their main market share. 

Dunkin donuts has entered the market as a coffee supplier that pulls customers in to where they also purchase donuts. Krispy Kreme has entered the market as a donut supplier that also sells coffee. This is what truly separates the two businesses, and thus, creates the market share Dunkin' Donuts has been fighting for all along.

Bose vs. Beats

       In the music world, headphones of the highest quality are always in demand. Because of this, customers often turn to Beats or Bose sound quality products. Often to not, with either product, you get what you pay for, however, it is typically the name some users prefer.

Over the past few years Beats has gotten a lot a lot of publicity over Bose due to major NFL players wearing their preferred headphones while on air. Seeing that the NFL is endorsed by Sony, these have resulted in major fines to the players. Luckily for Beats, offering to pay the fines incurred by some of the most well known athletes on the planet has produced the best publicity possible.

Beats has since been on top of the market shares in popularity with just their Youtube views and subscribers, absolutely demolishing that of Bose in the rankings. Product Recognition has sky rocketed just the past year because of this.