To the ordinary everyday person, Dunkin' Donuts and Krispy Kreme are apart of almost anyones morning. They both sell coffee and donuts, and all in a timely manner for you to make that 8:00 AM meeting. Having a place that can supply you coffee and a morning treat for your coworkers, all on your way to work, is no easy task, but for some it is a lifesaver.
Now, if you ask someone which they prefer, it would take them a quick minute to realize which sounds sweeter to them, in most people's minds, it's Dunkin. Both companies, however, have realized it is hard to get into the customers mind in order to create the most product awareness. Coming it as close second between the two is Krispy Kreme.
Krispy Kreme, since 1937, has been thought to been the old American tradition. However, their one main tradition has been focused around selling donuts, which isn't typically in the consumers minds when they first wake up. The answer, however, is coffee.
Dunkin Donuts has since been in the consumers mind as a coffee distributor ever since business in 1950. Coming into the market place as a world famous coffee supplier has since gained Dunkin Donuts their main market share.
Dunkin donuts has entered the market as a coffee supplier that pulls customers in to where they also purchase donuts. Krispy Kreme has entered the market as a donut supplier that also sells coffee. This is what truly separates the two businesses, and thus, creates the market share Dunkin' Donuts has been fighting for all along.
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